Poshmark hasn’t always had a specific bundle feature, but the concept has been alive in the app almost since the very beginning.
What is a bundle?
A bundle is a purchase of more than one item from a closet in a single transaction. This saves the buyer money on shipping since only one shipping label is needed for multiple items.
We used to have to create bundles manually when a buyer asked for specific items in our closets. We had to create a new listing detailing all the items together and hope that the buyer would actually follow through and buy it.
Now that Poshmark has a whole feature for bundling, the idea no longer causes so much stress for sellers.
A buyer can have multiple bundles saved in Poshmark, but they purchase from one closet at a time.
Offer a bundle discount
To sweeten the deal even more, sellers can offer discounts on bundled items. You don’t have to, but if you decide to offer a discount on bundles, it will encourage buyers to purchase multiple items.
Back in the old days, we used to create an informational listing detailing our bundling policy and announcing our discount offer. Now you can set the bundle discount in your seller settings and the information appears on every listing in your closet.
To set your bundle discount, go to My Seller Discount in the options menu.
In the My Seller Discount page, you can enable or disable the bundle discount and set up the options for how the discount is applied. You can decide how many items need to be purchased before a discount applies. And you can choose how much of a discount you want to give.
I have my minimum item quantity set at 2 because most of my sales are still single items. If you frequently sell multiple items at once, then you may consider setting your limit higher.
My bundle discount is set to 10% because I usually price my items about 10% higher than I really want to sell them for. That is to compensate for bundle discounts and offers. The majority of my sales are made through the offer button, so I expect to sell things for lower than my list price.
I don’t like to go over 10% because Poshmark still applies their 20% fee to the final sale price. Just think…if your bundle discount is set to 30%, then you are basically selling everything for 50% off your listing price when items are bundled together.
Don’t pre-bundle anything!
I’ve seen sellers put up one listing in their closet that is for 10 tank tops. Sure, they might be all the same brand and size, but maybe I don’t want to buy all 10. Maybe I just want 3 of them. Or maybe just 1.
Keep every single thing you sell as an individual listing.
You can suggest items that will go well together, but avoid the temptation to actually pre-bundle them. And make it clear that the suggested bundle item is really just a suggestion and not included in the listing.
You want your buyers to have as many options as possible so they will find something they actually want to buy. Making too many decisions for the buyer might turn them off. It’s easy enough for a buyer to leave a comment and ask for an individual item, but you do not want any obvious barriers to getting the buyer to click the Buy button.
It’s also not the best idea to list a bundle AND list the items in that bundle separately. Back to the tank tops example… What if someone comes along and buys a listing for a single tank top? But then another buyer purchases the full bundle immediately after that? Now, all of a sudden, two people have made a purchase, but you cannot fulfill both orders. You will have to cancel one of the sales and Poshmark does not like when sellers do that. Also, one of those buyers is going to be disappointed and may not want to ever purchase anything from you again. The risk isn’t worth it.
You actually get a notification in your news feed every time someone adds your listing to a bundle.
Whoohoo! Big money is on its way! Right?
Actually, not quite. 🙁
The Share button is right above the Add to Bundle button. So it’s super easy to accidentally hit the bundle button when you are just sharing. Oops!
I’ve done it dozens of times and I know others have done it to my closet. I generally just ignore those notifications unless someone actually adds multiple items to a bundle.
If it’s clear that a buyer was actually working on a bundle in my closet, but they didn’t buy it right away, then sometimes I will try to incentivize them a little bit.
One strategy to try is to drop the price of one of the items they added to the bundle. Drop it by 10% of the lowest historical price and they will get a notification of the price drop. This only works if the buyer has actually liked the listing though!
You could also comment on one of the listings and offer a special lower price for the bundle that is a bit lower than your advertised discount. This will require that you create a new listing to offer the special price. Also, I usually won’t do this unless a buyer specifically starts a conversation with me first. I don’t want to come across as pushy.
How does shipping work?
You will still get one shipping label for the sale. When you get the email from Poshmark with the shipping label attached, it will list the items included in the bundle.
Send everything in one package using the shipping label provided.
When packaging multiple items, wrap them individually in tissue paper if the fabrics or decorations can potentially harm other materials.
Are you a fan of Poshmark’s bundle feature? Have you already made any bundled sales? What sort of discounts do you offer on bundles? Share your thought in the comments below!